Several of you have commented on how developing partnerships can be a real challenge, so I’m sharing a case study to explain how I’ve successfully grown an alliance. As I said in my previous post on this topic, approaching an alliance as a marriage really helped! There were 3 key elements I described – trust, liking . . . → Read More: Strategic Alliances – A Case Study
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Why is it that some alliances work like a dream whereas others never even get off the ground? Well, having been recently married I love using the analogy of relationships and marriage to explain strategic alliances. If you want a relationship to work, there has to be a period where trust and attraction are built between the . . . → Read More: What can marriage teach you about strategic alliances? When I started my series of weekly blogs 3 months ago, I promised to share with you a variety of proven and practical techniques to help you improve the sales, marketing and financial performance of your business. How many of you are successfully using strategic alliances or strategic partnerships to improve your lead generation and conversion . . . → Read More: Are you maximising the potential of Strategic Partnerships? |        Submit your site to the Hotvsnot.com web directory! Find sites like this in the Management Directory | |||
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