Have you considered Video Testimonials?

After Google YouTube is the most used search engine in the world, yet why do so few businesses use video to promote their services or showcase their happy customers. Of the 39 Businesses I have coached over the last 4 years, only 1 has a video testimonial so far.

I’ve just had client testimonial videos shot last . . . → Read More: Have you considered Video Testimonials?

3 Key Elements to Ensure Your Testimonials Become a Successful Sales Tool

Perhaps you already have testimonials from happy customers – fantastic! But is there more you could be doing? This week I’m going to be looking at 3 things: the content of your testimonials, how to use them as part of your marketing strategy and what medium is the best for communicating their message.

1) . . . → Read More: 3 Key Elements to Ensure Your Testimonials Become a Successful Sales Tool

Testimonials – They Sell Far More Effectively Than You Can

This one is a bit cheeky but it makes an important point. As coaches we run many seminars across the UK. One of my colleagues has known a business owner for the last 3 years and in that time has been consistently marketing his seminars to him with the goal of getting him to attend, but . . . → Read More: Testimonials – They Sell Far More Effectively Than You Can