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Last week I gave my opinions on why offering guarantees is so important. This week my question is why would a business owner consciously choose not to offer guarantees, a strategy proven to increase sales conversion rate? Many believe they can’t guarantee anything. For example a doctor couldn’t guarantee to make someone feel well, because there’s too . . . → Read More: Do you Fear Guarantees? This week I’m moving on from USPs to guarantees. Very often USPs go hand-in-hand with guarantees and when delivered together provide tremendous benefit to sales conversion rate and revenue. Here are 7 reasons why you should offer guarantees: 1) Guarantees prove that you will deliver what you say you will. So many businesses say how wonderful they are, . . . → Read More: 7 reasons why you should offer guarantees to your prospects Previously I have explained the power and benefit to any organisation of having a strong USP. Once you have yours, the next crucial step is to communicate it to your target market. Too often I’m coaching businesses who have a strong USP but their prospects don’t even understand or know about them. So what steps can . . . → Read More: Do your prospects know and understand your USP? 5 Steps to ensure that they do… Some people believe that creating a truly stand-out USP is impossible or just not worth the time. Well the benefits of a strong USP are clear and demonstrable. A clear USP, often tied in with a guarantee, is one of the best ways to improve your sales conversion rate. It gives the buyer a clear reason . . . → Read More: What can a powerful USP do for your Business? In my last post I talked about the importance of having real, stand-out USPs. Once you appreciate the importance of your USPs, the challenge then is how to go about clearly defining them in a way that will attract new customers. For those wondering how you actually go through the process, here are my 5 tips . . . → Read More: 5 Tips for defining powerful USPs Your Unique Selling Point (USP) is one of the most powerful strategies to improve conversion rate from prospect to paying customer. Many business owners genuinely struggle to define USPs for their business. I asked one of my clients recently what his USP was and he said “I don’t know, I’m a printer. I print like everyone . . . → Read More: When is a USP not a USP? |        Submit your site to the Hotvsnot.com web directory! Find sites like this in the Management Directory | |||
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